Welcome to season 10 of the Easy Does It Podcast!
I’m honestly amazed that we’ve made it this far, and I’m so excited you’re here for another round.
This season is going to have a strong theme threaded all the way through, but trust me—it’s 100% relevant to you, wherever you’re at in your business journey. So stick around!
In This Episode
I kick off with a story about a recent chat I had with a client—a speaker and coach who’s making a big career pivot. He came to me with some honest doubts about whether writing a book is a smart business move, or if it’s more of a vanity project.
That conversation got straight to the classic question: Is publishing a book actually going to do anything for my business?
What We Covered
Books as Authority Builders:
I walk through how just having a book—physical, digital, or even audio—immediately positions you as an authority in your space, even if you don’t always feel it yourself.
Speaking and Coaching Credibility:
If you want to get paid as a speaker, nothing beats being able to point to your book as your proof of expertise.
The Reality of ROI:
A key theme this episode is that books are not like a social media post or an email—they’re a slow burn. The return is rarely overnight, but it compounds over time, much like SEO does.
Avoiding Common Mistakes:
One big mistake I see? Forgetting to tell readers what to do next at the end of your book! That “what’s next” step is crucial to turning warm readers into leads.
Using the Book as an Asset:
The discussion explored how your book is an asset, just like your other offers (courses, coaching, memberships). It deserves that same promotion and attention.
Cost Breakdown:
You absolutely don’t need to spend a fortune—a realistic budget for self-publishing your book can be under $1,000 USD.
Finding Your Book Idea:
You likely already have the content for your book!
I share how you can grab anything you’ve already produced—blog posts, podcasts, transcripts—and use my free tool at bookfinder.hustleandgroove.com to discover the book that’s hiding in your work.
